Minimalistic in its finest. Bad reviews from those that want more spoon feeding. The very fact that this is simplistic leads to the opportunity to fill in with ones own thoughts, applying to your current situation in life. I think we have forgotten how to be creative, to imagine, to ponder, to take quiet moments. This is the essence of this company. To allow and provide opportunity to get out of our laziness and back to old fashioned creativity. I love this app and the food for thought it gives me each day. Whether I take and run with it is up to me. Keep on making simplicity beautiful and enticing!